Urbi Bike Share

Who is urbi?

urbi (urban bike) is a bike share system which encourages the community to use a network of bikes for short, frequent trips – instead of getting in the car. It’s about offering a cheap, healthy, green and fun way to move around communities, and was been developed to progress the mission of making cycling accessible to everyone.

The Challenge

As a start-up, we worked with the team at urbi to define who they were, what they stood for and how they would go to market.

Not only that, we were also tasked to create a visual language that would engage the bike rider through social media, press, PR, as well as the physical stations and bikes.